Commercial Art
Commercial Mural Commissions
A commercial mural commission involves the creation of large-scale artworks, usually displayed in public or semi-public spaces, designed specifically for businesses and organisations. These commissions are tailored to reflect the company’s values, aesthetics, and brand identity, enhancing both their visual environment and their engagement with clients or customers. The process requires a blend of artistic creativity and strategic understanding to ensure that the artwork aligns seamlessly with the brand’s ethos and communicates effectively to its audience.
Collaborating with Clients and Brands
As an artist, I work closely with a range of clients, from independent businesses and retail spaces to corporate entities and public sector organisations. Each collaboration is unique and grounded in understanding the client’s brand vision, values, and visual identity. My approach involves taking time to research the company’s history, style, and messaging to ensure that the mural becomes a natural extension of their branding.
The Creative Process: From Concept to Completion
The mural creation process is highly collaborative, starting with an initial consultation where we exchange ideas, define objectives, and discuss the aesthetic direction of the piece. This stage often involves exploring various visual inspirations, including colours, themes, and symbolic elements that resonate with the brand’s identity.
Once the concept is finalised, I prepare detailed sketches. These drafts allow us to refine details, adjust compositions, and ensure that the mural aligns with the company’s visual identification. I am always attentive to maintaining brand integrity, respecting any guidelines or visual qualities the company stands for, such as particular colour schemes, imagery, or thematic elements.
Throughout the mural's production, I maintain regular communication with the client, ensuring that they are updated on progress and that any adjustments can be addressed promptly. This collaborative approach not only ensures that the final piece exceeds expectations but also fosters a strong relationship built on trust, respect, and shared vision.
In the end, the goal is a bespoke artwork that captivates viewers, enriches the company’s environment, and serves as a lasting testament to the brand’s identity and values.
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